Fashion store H&M to open in Luton

Shoppers at The Mall in Luton will be treated to more fabulous fashion when top high street store H & M opens on November 22.

To celebrate, the first 100 customers through the H&M doors from 11am will receive gift cards ranging in value from £5-£50 to spend in the store on opening day.

The new store will employ around 20 members of full and part-time staff including management positions.

The Mall marketing manager Julian Dow said: “We are very excited to welcome H &M to The Mall Luton, their wide range of fashion and accessories is set to be a big hit with our shoppers and will provide a fantastic addition to the strong fashion offer we already have at The Mall.”

H&M replaces shops Blue Inc, Herbert Brown, Krisp, and Millets, and will occupy over 1,7000 square metres on two levels.

It’s one of the world’s largest fashion brands, offering its customers fashion and quality at the best price.

Whether shoppers are a fan of the flamboyant or prefer a mixture of glamour and grunge, the diverse range of fashion and accessories at the new store will appeal to all those looking to create their own look and style .

H& M opened its first UK store in 1976 and currently has a portfolio of 214 stores across the UK & Ireland, as well as offering online shopping in the UK at hm.com, including H&M Home.